Himfr.com Reports Shanghai Delang To Build On The Production Base Of China’s Automobile Radiator
Only when one has just set up more than 30 employees, several sporadic production equipment, annual output of less than 100,000 auto parts enterprises radiator, through just three years of construction and development, has built into a fabricated aluminum radiator, fabricated aluminum and brazing-type air heater radiator production lines, production test equipment for more than 140 units, more than 270 employees, annual production capacity of 1 million units of the modern automotive radiator production base. This enterprise is on the Haide Lang auto parts manufacturing company. Is located in Songjiang High-tech Park drang Jiuting company is a private enterprise, covers an area of 40 acres, with 24,000 square meters factory.
Start: from dealers to manufacturers
Investors of the company involved in automotive parts industry, 20 years, originally in the Weihai auto parts automobile radiators and other components operating on the street, the business on fire, and can be described as an “old auto parts” of. But to the further development very difficult.
Beginning of this century, with China’s accession to the WTO, the world’s major automotive manufacturers have brought into China the major brands in the domestic joint venture to build a number of OEMs. In particular, in 2002, 2003, the domestic automobile production and sales to a “blowout” Quotes. Against this background, the opportunities and challenges. DeLong through research, analysis, 1, with the domestic auto purchasing power increases, and will certainly drive demand for parts, while the radiator is a car wearing parts, the demand will be greater; 2, globalization trends and the procurement China’s auto parts a good cost-effective, attractive; 3, in the parts industry, the radiator technical content, investment capital is relatively high, there are certain barriers to entry will enable the level of competition tends to neutral; 4, the the company has over 20 years experience in distribution of the radiator, with a wide range of marketing channels, can reduce production costs. Based on these analysis, de-lans in 2003 decided to invest in automobile radiator.
To make the product a birth with a differentiated competitive advantage, Brad DeLong’s first products, market positioning in the domestic and international automotive markets, while recruiting in the community management, technical personnel, set up production lines. A year of integration of operations to build, produce, in 2004 the company produced drang 165,000 radiator for enterprises laid the foundation for the further expansion of production.
Companies to complete from the dealer to the manufacturer’s role in conversion, in 2005, Brad DeLong’s ride on the momentum, the annual production radiator 66 million, to show initial business take-off posture.
Development: the “four modernizations” to promote take-off
Has never experienced a radiator manufacturing enterprises in a short period of two years, how can one entry on the steady development of up? DeLong, general manager, said, largely depends on the company adopted the “four modernizations” measures, namely: First, flexible production facilities. The company’s existing brazing-type production line were a total of 41 devices, of which eight units designed and manufactured their own plane is the enterprise, and can adapt to many varieties, small batch production. Second is to develop modular molds to meet the development of multi-species products. As in 2005, the company has developed a total of 136 kinds of new products, some of them complete on imported cars Honda Accord, Nissan and so on. Third, product design series, four is the production of standardized parts. By taking the “four modernizations” measures to de-lans to develop, manufacture of new products, the cost of greatly reduced, shortening the new product development and production cycle for the enterprise to seize the market opportunities won.
In the meantime, DeLong also from the production process, quality assurance system has taken measures to ensure product quality stability and improve the company establish a good brand image. Today, DeLong company has passed QS9000 certification and Delphi assessment products are a firm foothold in the domestic market, but also into Europe and the United States, the Middle East.
In order to further and strengthen businesses, big market, in October 2005, DeLong Company and the Shanghai University of Technology work together to set up the car heat exchanger heat transfer enhancement Institute of Technology, colleges and universities rely on the basic theory and research strength to enterprises R & D platform, polish technical development team to speed up scientific research for enterprises to accumulate technological reserves.
Prospects: targeting the global market
As the saying goes, to see the old age of three. In 2006, DeLong companies to enter the fourth year of development. It should be said that the previous three years, Brad DeLong has laid a good foundation for the company, enterprises can also have a vision: that is committed in the heat exchange area by providing customers with professional solutions and high-quality products, a technology innovation, market-oriented The global company.
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